The Race is on to see who will be the king of fast casual pizza .
The Fast Casual Pizza is happening and the players just keep on coming: Spin Neapolitan, Revolve, Pie Craft, Pizza Fire, Cucinova, Blaze, Chipotle, and Fuel just to name a few. But every day a new concept joins the ranks determined to make its mark. Fast sustainable growth with good ROR(return on investment) is the goal. Simple enough in theory but how to go about it is the rub. Most of the big players are coming in with big guns a blazing- like former CEOs from other successful chains, while some concepts are counting on celebrity power or very deep pockets. Then there are others that are making the move one place at a time and bankrolling each additional store with funds from the last success.
Other are just raising funds with initial offerings while still others are selling franchises at an alarming rate with the hopes of delivering.
Many roads lead to Rome and there is more than one way to skin a cat as the sayings go. It will be very interesting to see how this plays out. Speed of expansion is always a problem for the guys looking to dominate the market. The first guys to market seem to always have an advantage, but in this day and age of social media, instant celebrity, polarized politics, hipsters and Donald Trump, it’s going to be interesting to see who can navigate the waters with success, and who will be just another player in the big game.
Speed, image, ability to connect with customers, a great product, and ultimately smart management will prevail.
This is truly an exciting time to be on the frontier of the Fast Casual Pizza race. May the best team and all others have success as well!