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Starting a Brick Oven Pizza Place

  Starting a brick oven pizza place begins with a dream. You wake up one day and say ” hey I think I’d like to start a pizza place”. Maybe you have business experience and maybe you don’t, but either way, you have to go through a similar thought process. Different people have different motivations but it comes down to a few basic commercial pizza motivations. First and usually the one that drives most entrepreneurs is the idea of having my own business and working for myself. Then comes I can make a lot of money followed by I can make a great product and make a name for myself. Depending on who you are and what type of person you are, any of these motivations can get you started. Your own drive, motivation, perseverance will determine how far you get. Remember this-YOU CAN”T FAIL IF YOU DON”T QUIT! Sounds awfully simple but it is a basic truth in life. That being said how do you get started? Different people have different ideas on this and a lot depends on your access to capital but unless you are taking over an existing business that is successful you will have to make a few decisions. What kind of pizza will I be making? This is a personal choice of course but it may be in your best interest to see what people like in your area or what they are lacking. What type of place will it be? Fast-casual with no table service? Dine-in? Delivery? Perhaps a combination of them. Then comes deciding how large of a place your pizza concept needs. Once you decide that there comes the reality of what is available and what type of location is it.  Is it a stand-alone, strip mall, gas station, or part of a brewery, pub, or bar? Is it a destination location or in a high traffic area? Once that is done next comes figuring out your build costs, equipment choice, insurance, etc. Then come your finance, leasing or buying the place and getting to work! 

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Las Vegas Pizza Expo New York Brick Oven

The Las Vegas Pizza Expo and The New York Brick Oven Company.

The Las Vegas Pizza Expo is one of the greatest pizza shows on earth. With thousands of attendees and booth with hundreds of vendors as well as the international pizza contest its defiantly the place to be. Each year people from all over the world come to compete, make friends and catch up on the latest pizza trends and equipment.

This year we were showing off our fire series brick oven. And yes it puts on quite a show. 

The fire show series was designed for the pizza places who wanted the show, high production, and did not want to burn wood. This is the only rear fired gas revolving oven in the industry. Easy to use, fast cooking times and labor savings. The oven is avilble in multiple sizes and can be custom faceded to matach your interior. We also offer a  “build on site option” so you dont have to take down walls hire rigging companies and can install our ovens easily through any 36” door.  We install ovens world wide and offer the best warrenty in the industry.

Looking to learn how to make great pizza?

 

Looking to learn how to make great pizza? We are also teamed up with the Pizza School of New York. The only one one training live in a restaurant enevirnment tauafht by 4 x world champion pizza makers .

We also offer our test kitchen services for anyone who wants to come cook pizza and see what we do as well. You have nothing to loose just call and we will be glad to set a day up with you.

Las Vegas Pizza Expo Rocks

 

Check out our video and see the show.  Check Out The Amazing Fire Show Series Revolving Brick Oven  At The Las Vegas Pizza Expo

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Pizza Business has a Basic Purpose

Fresh from the NT Brick Oven Co.

Fresh, Hot Pizza!

Pizza Business has a basic purpose that can make all the actions involved align and become easily understood and accomplished.  Sell Pizza, simple isn’t it. Unfortunately, business schools, parents, friends and a host of experts make this into a very complicated subject by adding many confusions to “Selling Pizza”. If you are new to the pizza game and thinking of starting this may be of great help to you and if you are a seasoned veteran of the pizza trenches this may validate what you already know. You need a pizza to sell(hopefully a good one) and someone to sell it to.

Yes, that is it. You need a pizza and someone to sell it to. Simple and easy to understand. Now let that sink in for a moment because that is what you are doing no matter how you twist it, color it or flavor it. Every single action that you take will revolve around this simple idea. No matter if you are a champion pizza maker, a Wall Street Guru, a celebrity chef or a Warren Buffet. This is the basic fundamental you build off of. If you keep this in mind-“hava a pizza and someone to sell it to” the rest can be broken down to achieve this. Then your ingenuity, style and ability to get things done will determine your success. 

Each of these can then be looked at as separate and doable target:

Building or storefront to sell from.

Promotion and marketing to get someone to buy the pizza.

A pizza to sell.

Personel to make the pizza and sell the pizza.

Personel to handle the banking, records, ordering and accounting.

Now you can work out what is needed for each of these topics and start making targets to get them done. Future articles will go into greater detail and break down but you get the idea.

By marc Cosentino

 

 

 

 

 

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Marc at Scots Backyard oven.

Pizza Place Top 10 List for Starting Your Own

Top 10 Reasons to  Open a Pizza Place? Now is the best time for a Start-Up Pizza Place and this is why:
#1 Recipes. There is an infinite amount of recipes available on the internet to choose from with sources like Google, Facebook, Youtube and celebrity chef TV, and the food network. Anyone with basic skills and desire can get online, look for the hottest trends, find a recipe and get busy. Why reinvent the wheel when you can easily what is popular in the food world and duplicate it?
#2  Restaurant type. You can easily take a look at all the different types of locations and layouts such as a slice joint, fast-casual or sit-down waiter service. You can also do some research and see if delivery and take out or even a brew pub-bar will fit in with your plans. Size of Piza Place and type of pizza will be a factor in determining if you do sit down, fast-casual pizza with an assembly line or just slices.
#3  Equipment. It has never been easier to see the different types of Pizza Place equipment being used in successful places than it is now. Currently, the hottest trend is hand-assembled brick oven style pizza with places like Revolve, Spin Neapolitan and Pie Craft leading the way with Revolving Brick Ovens and gourmet pizza. Pizza stations, walk-in boxes, and mixers such as the old reliable Hobart mixers are available new and used for the budget-minded along with tons of information on sizes, capacities along with industry comparisons.
#4  Finance. Today you can basically call up a company like Lease Corp Of America(LCA) fill out your application online and know virtually the same day if you are qualified for a loan. Those of us who remember having to make an appointment with a loan officer, fill out endless paperwork while being scrutinized within an in inch of your life under a microscope will attest that the process is light years from where it has been and tell you how lucky you are.
#5 Printing. This may seem like something too little to mention but with today’s digital media and the ability to do it all virtually online, there is an amazing amount of time, effort and money saved. In the old days, you would have to consult with a printer to make your deal on printing. Then you would have to consult with a graphic designer to do your layout and maybe even a specialized menu designed to help you. This took time, from appointments to initial design to a rough sketch. Then you would have to go back and forth on corrections as you finalized your idea. Once that was done you have to have it proofread and hope you and your proofreader caught all the errors. One error I fondly remember was at the First Goodfella’s Brick Oven Pizza on Staten Island. We were all set and made our first huge purchase of several hundred thousand menus for in house, mailing and door to door delivery but we all missed the “Ground Bee” instead of ground beef on the pizza menu. We laughed about it for a long time since we had to print so many menus to save a few dollars. Fortunately, you don’t have to got through that incredibly time-consuming operation today. Not only that but you can do it all from the comfort of your home and with computers, digital design, limited run printing options, cheap online graphic designers and still save time without taking the big risk of large runs.
#6 Staff. Hiring and finding employees is easier than ever. You don’t have hand a sign in the window and hope someone sees it or spend ridiculous amounts of money on classified ads in the local papers. Graig’s list will get you more applicants than you can shake a stick at in most areas.
#7 Promotion. Getting yourself known is easy and the internet makes it simple. Social media, websites, blogs and press releases will get you known and open the door to customers. If you do a great job with your product, service and presentation people will talk. Your signage, uniforms and design have a lot to do with this.  Yes people will talk so make sure you do it right from the start with all your ducks in a row and a great pizza. You can call the Pizza School of New York if you are not certain of your product.
#8 Marketing. Yes this is different from promoting yourself or your place. This is actually offering your product for sale by way of newspapers, social media, TV, Radio, mailings, door hangers and however else you can get your product in front of a potential customer and tell them to buy it.
#9 Location.
Pizza Place Pizza Start Up

Marc and Scot Cosentino standing in front of the first Goodfella’s Brick Oven Pizza Start-Up on Hylan Blvd. Staten Island

Location scouting for a Pizza Place can be done via many outlets now with many realtors competing for business. With the internet, emails and google earth you can even see a place from a street view and decide if it is even worth looking at before wasting your precious time.
#10 Training. With video, internet, Youtube, DropBox, etc. there are so many ways to present data to your staff, update recipes and procedures and keep everyone on the same page that even multiple locations become easier to manage when you get to that point.
Bonus Reason- Computerization. Point of sale order taking, inventory, ticket printing, and display have made management a great deal more organized. The systems can track best sellers integrate promotional items and sales while even tracking deliveries and scheduling orders of food or reminding you of upcoming catering or previously scheduled deliveries.
Of course, all these wonderful reasons for it being easier still require the entrepreneur to step into the ring and make his purpose known. My respect and admiration go to you my friends that make the attempt. I wish you the best of luck. Marc Cosentino
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Brick Ovens For Sale
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