Tag - Fast casual

How To Choose The Most Suitable Professional Pizza Oven

High Production Rotating-Rotary Brick ovens

High-production rotating brick ovens, often referred to as rotary brick ovens or revolving brick ovens, are specialized cooking equipment used primarily in the foodservice industry, especially in pizzerias and bakeries. These ovens are designed to efficiently and consistently cook large quantities of food items, such as pizzas, bread, and other baked goods. The value of these ovens can be assessed in several ways:

  1. Speed and Efficiency:
    • High-production rotating brick ovens can cook multiple pizzas or batches of bread simultaneously, reducing cooking time and increasing productivity.
    • They are designed to provide consistent and even heat distribution, ensuring that food items are cooked uniformly, which can improve the overall quality of the product.
  2. Capacity:
    • These ovens come in various sizes, with some models capable of accommodating dozens of pizzas or multiple trays of bread at once. This high capacity can be invaluable for businesses with high-demand periods.
  3. Consistency:
    • The rotating mechanism ensures that food items are evenly exposed to heat, resulting in consistent quality and doneness.
    • Temperature and cooking time can often be controlled precisely, allowing for customization of recipes and maintaining product consistency.
  4. Energy Efficiency:
    • Some high-production rotating brick ovens are designed with energy efficiency in mind, which can help reduce operating costs over time.
  5. Versatility:
    • These ovens can be used for a variety of food items, from pizza to calzones, bread, and more, making them versatile tools in a commercial kitchen.
  6. Aesthetic Appeal:
    • The use of brick in the construction of these ovens can add an appealing visual element to a restaurant’s kitchen or open cooking area, enhancing the overall dining experience for customers.
  7. Brand Reputation:
    • New York Brick Oven Company makes it easy. Investing in high-quality equipment like rotating brick ovens can contribute to a restaurant’s reputation for delivering high-quality, consistent food items, which can attract and retain customers.
  8. Longevity and Durability:
    • Well-maintained rotating brick ovens can have a long service life, providing value over many years.

Smaller establishments specializing in Fast Casual

Rotary Pizza Ovens

Custom Dome Alaska

may  require such high-capacity ovens, while larger restaurants or bakeries can benefit greatly from their efficiency and production capabilities. Ultimately, the value of a high-production rotating brick oven should be evaluated in the context of the business’s goals, budget, and menu offerings.

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Fast Casual Brick Oven

Fast Casual Brick Oven for Success!

Today fast-casual pizza is taking the country by storm especially fast causal brick oven concepts.  The New York Brick Oven company along with The Pizza School of New York have been leading the way with nothing but great success for their clients.  Having the correct equipment, training,  design, and knowledge is all part of your success.  Check out fast casual solutions https://brickovensforsale.com/fast-casual-pizza/

Fired Up Fast Casual Success

Neapolitan Pizza RecipeFood Presentation for PizzaFire Show Series with custom Facade .make your concept your own! No matter what style of pizza  you are cooking the revolving oven will make it better

 

 

 

 

The Revolving Brick Oven.

The Inferno Series ovens and the Fires Series are the solutions and the ultimate oven for fast casual brick oven success.

Why?

  Ease of operations Let’s face it in today’s labor market you want to make it as easy as possible. The Revolving brick oven is the easiest oven to train employees to cook perfect pizza.

Fast Casual Brick Oven

Consistent Products = Success

 

Consistent Products  Are the key to success. Depending on employees to rotate pizza all around an oven and look for the perfect bake is silly, especially when the oven can do it. The revolving oven will make pizza 100% more consistent during peak and non-peak hours. Whats that worth?

 

Labor Savings.  No Specially Skilled operators needed. The revolving brick oven is a simple solution to train employees in a day rather than weeks.  Cooking woodfired pizza has never been so simple. Modern technology and old world tradition has finally come together to help operators produce great pizza and save thousand in labor every year.

 

 

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How to Start a New Pizza Place

Starting a new pizza place from scratch!

There are many great books to read  on how to start a new pizza place,  and many resources that will help and many are available on the web and the truth is you can never know enough in this business. One of my favorite resources is Restaurant Owner .com a great resource page that can provide you with all types of forms and even start-up business plans.  Some of the things I have learned from opening many successful places are: The guys and gals with the real passion  and a well thought out plan always find a way to make it work. What does that mean? Simple, when someone really wants to do something he goes out and learns all about it, practices and builds his knowledge and confidence and  knowing above all that he doesn’t know it all.

Don’t know it all!

I have personally witnessed many a failure because the operator “knew best” .  That lead them to be “hard headed” and wind up not being able to truly create his concept correctly or  evaluate  his market . 

 Example: Classically trained pizza man from Naples opens a place in the South where the consumer is used to a big 18″ pie cut in slices with sauce, processed shredded cheese and lots of meat toppings. What does he make- a tiny fresh mozzarella pie with minimal toppings that is burnt to hell in the consumer’s eye-total failure and no clue why. Example: another “pizzaman” takes his typical cheap conveyor belt white flour, processed cheese, and canned sauce pizza to an upscale Brooklyn neighborhood with half a dozen high-end gourmet pizza shops all around him making a super artisan pizza. Aside from having too much competition he also has to battle a superior product at every turn not a recipe for success.  These are kind of obvious to an outsider  such as you or me.  But when you are personally involved and have fixed ideas  it can be hard to see what the real scene is . People have different ideas and prejudices which can easily lead to bad decisions and bad  ideas. The point I’m trying to make is simple  that none of us know it all, and we can all learn something,  in some area or another so read on and learn.

Location, Location, Location ,Location!

How many times have those words been thrown around? What does that really mean ?

It might not be the first thing on your mind, but truly it will be one of the most critical and could make or break you . Of course, you need great  products, too, but how will anyone know about that product unless you get them through the door?”In the brick-and-mortar retail world, it’s said that the three most important decisions you’ll make are location, location, and location,” Careful determination , evaluation  for you new site is critical.

Demographics Study!

Making these determinations can be as simple or as complex as you make it. There are, for instance, sophisticated location analysis tools available on the web  that include traffic pattern information, demographic and lifestyle data, and competitive analyses. For a price, a retailer can get questions answered that are key . What ‘If I’m looking to add a store to a particular market, what’s the optimum level of traffic as it relates to the specifically targeted trade areas? What is the overall type of traffic age, occupation etc.? what do consumers spend on eating what is the Avg income in my area ? How  many homes are there in a 3-mile area? what is the traffic count  How many competitors are in my market?

“Do your due diligence, Get a demographic overview of the area you’re looking at age, income, households, etc. Many major companies spend a lot of time and resources doing this. Sometimes you can follow one who does this already.  In addition, you should look at neighborhood traffic generators, such as other similar concepts big box stores  that draw people to the area, like  industrial or office parks, power malls, schools, colleges and hospital complexes hot nightlife areas.

You’ll also want to look at both highway and foot traffic.  If the number don’t work walk away. Unless the location has big  future potential expansion such as major chains malls etc being built nearby and  most importantly  you must have the cash and staying power to wait it out if that’s your strategy . Sometimes those projects take a long time even when approved and cause traffic pattern disruptions  etc.

“REVIEW”  Your Competitors!

Many experts agree, though, that the answer to where you should locate is more straightforward than many entrepreneurs make it. “Quite simply, the best place to be is as close to your biggest competitor as you can be,” By being in close proximity to your competitors, you can benefit from their marketing efforts.” Example if your looking for a fast casual location and your city has companies like Chipotle you can be sure they have done a good study of the market. It might behoove you to open as close to them as possible. Take into consideration also that the marketing of many big companies, who draw clients to your area is something that you can benefit from. Why?  Because  your competitors chose their locations based on the ideal demographics of a particular area, In many cases, they’ve also devoted large portions of their advertising budget toward driving traffic to their locations. “Why  spend the money when they are already  spending  it for you?” it’s that easy.” Just be sure that you are visible with good signage and lighting.

Being located near your competition can  give you more recognition in the consumer’s mind “Competition is good, “It makes you better and competition breeds more business, more traffic, and that’s a positive thing . If your confident in what you do just gout there and crush the competition if you think not then get better fast!

Of course, it’s still a smart  idea to make your own evaluations of a particular property, even if your competitors seem to be thriving in the area. Staying ahead of the game in this regard will help your business grow should you decide, for instance, that you later want to open another location.

The lease is Key and- is your asset
Your job just begins when  you think you’ve found a good location . Negotiating a good  lease that works for you and your business is just as important as the location itself.

“It’s very important that you have a good real-estate lawyer who can negotiate your lease- though that’s another cost,”says Tartt. Your attorney can help you look at things like the term of the lease, build out allowance, hidden small print,  your sale of the business, options for more years just to name a few. Your attorney should be a real-estate attorney and also knows his business . If need be he  can help you talk to the landlord (or do the talking for you)  so you can  ask the right questions.

Get to know the landlord?

It’s good to talk to other tenants, find out as much as you can about your prospective landlord .   Don’t take anything for granted and never go on any verbal agreements or promises its just bad business you must  get it all in righting first.  “You’re marrying your landlord for a long-term contract agreement . There are a lot of unscrupulous people  out there that only care about them, not you. It’s a two-way street you going to be paying them $100,000 of thousands through the lease terms  so make sure your ok too. As for personal guarantees perhaps a year or so. Don’t get in over your head. And don’t be afraid to ask for things like key money landlord improvement credits, several months for free etc. Start high and settle for what you need. He needs you too!

You  and can and should make use of a local real estate professional who understands your customers and the markets you are looking at  you .  They should know what’s available some histories on locations as well as what is going to be available .Depending on what type of place  you’re opening  I believe that in every market  there is some real estate guru a professional who knows his  city backward and forward, deals that are coming and insight that he or she only has.

Business Plan!

Having someone help you with your business plan before you even begin the location search can be invaluable as well.  This will let you understand costs and get you grounded with a reality of things .  It is a great practice and quite an eye opener for some people. Your plan should be detailed well  and give you a picture with several scenarios of all your cost and all  future projections of sales with several scenarios good and bad .

Being aware of all location costs involved (and there are many that can and will be overlooked by first-time entrepreneurs )with starting your business will do wonders for your ability to weather any storms that might and likely will come your way.  Underestimating the costs and being underfunded  as well as not understanding the time involved with launching a new  -is one of the most common startup mistakes and one you can avoid if you plan properly.If you take into account everything from a broker, attorney, engineering and architect fees to zoning and planning hearings, you can see that both the costs and the time to startup can vary widely.The best advice? “Talk to other people in the business , people in the area you looking at, learn from them  listen to them and find out what they’ve experienced. They can tell you what some of the pitfalls are and what things to look out for.  “You’ve gotta do your homework, you have to be willing to learn all you can and strategically plan yo succeed . You can and must  protect yourself, be diligent s your success depends on it.

Some basic questions to consider :

Is the location  zoned properly for your type of business? Ask this first, getting a variance for zoning can be a long had and sometimes not even possible process .

Is the location the right size too big, or too small for what you plan on doing  enough for your business? Does it offer room for all the storage equipment , office, prep stations sinks refrigeration counters handy cap ramps and bathrooms? Does it have enough electrical service does it have big enough gas service. Does it need more air conditioning ? Is it easy to vent, Venting can be costly and tricky, talk to a local reliable venting  companies!
Does it meet your layout requirements too many walls to narrow?
Does the building need any repairs? foundation roof etc look, look ,look.
Are the lease terms and rent favorable? Be honest just because you love the location run the numbers make sure you understand the sales volume you need to do.
Is the location far from  where you live? Travel time and cost can dampen one’s spirit. remember it’s going to be your lifestyle.
What about labor is the market high? Are there employees readily available this can be a challenge in some markets.

Does your clientele live nearby,  Is the population density of the area sufficient for your sales needs?  how big is your market area?
Is the area heavily dependent on seasonal business tourist, colleges ?                                                                                                                                                                                                                                       Will  insurance be prohibitively expensive? Flood zones fire etc?

Do you need a beer and wine license ? Are they available and at what cost? Some towns have to give approval by committee you should get that done first or have a contingency plan in your lease.
If you choose a location that’s relatively remote from your customer base, will you be able to afford the higher advertising expenses? They need to know you are there and be reminded all the time. Social marketing is good, direct mail, etc but takes money and time.
Is the building  and other stores in your area  consistent with the image and brand  you’d like to maintain?
Is the building  located in a safe neighborhood with a low crime rate ? Is the area  improving or changing for the worst?
Can you put up big signage? Signage is sometimes limited to the square footage of the building front. Some landlords won’t let you use specific colors or lighting check the lease. Is exterior lighting in the area adequate to attract evening shoppers ?

Are neighboring businesses doing good ? Are they likely to attract customers who will also patronize your business?
Are there any competitors located close to the facility? If so, can you compete with them successfully what makes you better?
Is the facility easily accessible to your potential customers?
Is parking space available and adequate?
Can suppliers make deliveries conveniently at this location?
And so- on! You can never have enough questions.

There is a lot to think with and a lot to learn .

So be aware of your location and the expectations of your local consumers. Then make sure you have your overall concept planned out well to provide whatever type of pizza you expect to produce in an appropriate space for that style of pizza .  Your concept can be full service,  or  you may consider setting up shop like the new fast-casual pizza concepts.  Be sure to use a  high a production revolving brick oven so you can make the operation simpler and fast . If you happen to be off the beaten path you may just go the traditional route with full service and a comfortable dine-in atmosphere a “destination” place. If you are new to the game I highly recommend you do lots of  research and visit as many places as you can  take notes . You truly need to determine what type of place will best suit your dreams and needs first.  Then find the location that fits it.   

Pizza school of New York

To learn the art of pizza we recommend attending pizza school at the Pizza School of New York. You can never learn enough!  

Good Luck and Enjoy the ride!

 

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Starting a Pizza Place? 10 Tips for success.

BRICK OVENS PIZZA    When you are starting a pizza place there are many things you need to know and consider but this basic list will get you in the direction to start off on the right foot. A firm idea of where you are heading can make all the difference between success and failure. When you open your doors your customer should know who you are providing and get a clear idea of your brand.

 1. What is the kind or type of pizza are you going to make? Sounds too obvious but many people jump in without a clear idea of the type of pizza they are going sell. What do I mean by this? Is it NY Style? Deep dish? Square? Brick Oven? Gourmet? Thin crust? Thick Crust? How about what size? Individual small pies or large family style? How many ounce dough balls will you be using?
 Some people may argue that this can figure out as you go or once you start but first impressions are long lasting and you only get one chance to make that first impression. The main reason to know your type of pie and how to make pizza is that it will determine most of your design and equipment choices and layout for production. Example-a fast casual pizza place where the customers walk up to counter and choose their toppings and then watch the individual size pizza hand assembled and placed in a revolving brick oven will have a different type of pie than a mom and pop place making a typical 16″ NY Style pie cooked in a regular deck oven.

2. What is your concept about? Is it like Blaze Fast Casual or Full service, pizza bar? The type of restaurant you envision will determine the size requirements and its physical layout. Example-a typical slice place with a small seating area and counter space for about 15 customers will require a much smaller space than a full-service gourmet pizza place with table service, a full menu, and bar. A fast casual place can work in 1700 square ft. The idea is to utilize space correctly so you do not pay for extra real estate.

 3. In what location or area are going to put your concept?
If your doing a small takeout and delivery place you may not need a prime location in high dollar strip mall or stand-alone building but you may want to be located near that college campus with thousands of dorms or apartments nearby and lots of families. If you’re doing a fast casual concept you will need to have a high volume traffic area  with lots of foot traffic and local business workers in an area with a  proven need for fast service.
4. Do you know how to arrange and layout space for best utilization? Seems simple but bad flow lines from order to service and delivery or dine in can make your place a production nightmare. If you’re in doubt consult an expert designer check references jobs done. If they are hesitant to give you to them find someone else.  or minimally study the successful places in your area or concepts you like that are successful and you think would work with your demographic.
5. Do you have enough capital to last a few months? Did you take into consideration the basics of rent, insurance, labor, promotion. marketing, equipment, inventory, attorneys, signage, contractors, city/town fees, permits, training. Many people go into a new venture without the capital required. Be sure you get a budget a detailed financial one. Ask others in the field to review it. Being undercapitalized is one thing you don’t want to be.

6.Equipment needs? Do you know what you need for your concept? For instance, what type and how big of a mixer do you need? What type of oven and how much space does it require-will it be part of the concept design or hidden? How big of a walk in box do you need? How many tables and chairs? What about small wares? Get a detailed list together and shop it around for budget planning.    Will it be new or used equipment? Is it better to lease? The main consideration here is initial outlay and cash flow versus the tax savings and continued cost of a lease payment  on a monthly basis.

8. Is labor available in your market? How many staff do you need to open ? You must hire double that amount because many won’t show up and many will not work out. How extensive is the training? Is there a management team in place? Bookkeeping? Cleaning? Maintenance? Think it through and be ready!

 9. Is there a Marketing  plan and budget? How are you going to get your place known? Who will you invite to your opening? What local groups and activities will you support? Are you affiliated with the local school, church, sports team? Handouts, flyers, door hangers,  menus, inserts, val-pak, local newspaper, tv( expensive) radio and any other place you think your customers are. You have to offer them your product and tell them what it is, where they can get it and how much it costs. This is an expense and it is part of doing business unless you are in the home run of all locations with enough customers flooding in daily  .
10, Be diligent do your home work  when Starting a Pizza Place!
These tips are designed to get you looking and help avoid some pitfalls . Future articles will take each up in more detail and mention a few others like social media, pizza contests, donations, and policies. Good luck and happy pizza!
by Marc Cosentino Co-founder of Goodfella’s Brick Oven Pizza
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Five ways to Succeed in the Pizza Industry.

Five ways to Succeed in the Pizza Industry. There are several areas that are key to success and while all these areas are important any one is not the end all and be all to a successful formula. I’m sure you can think that local chain that has the worst pizza in town and yet you see their delivery vehicles everywhere you go. My own personal mystery was a pizza place in Brooklyn that was run by a guy with no personality that I am sure inspired the soup Nazi years later with his disrespect and rudeness to his customers. Aside from the pizza makers smoking while they made pizza, he would tell you to eat the unburnt part of the pie if you dared to complain. How about the places that are so far off the beaten path you need a guide to finding them or better yet they have no name on the joint? You can’t make this stuff up but it gives one hope that there is room for all of us to succeed. I want to qualify this as my own personal opinion from working with, knowing and visiting with hundreds of pizza men and women all over the country. By no means is this THE BIBLE OF PIZZA or to be taken as law but it will give you a pretty good idea of what to concern yourself with if your new to the game, stale or in deep trouble.

Location

1) Location, Location, Location, the best way is to be the only game in town or be in a tourist location where there are no other options available.  Or the ones available are of no consequence due to being very expensive or a different and specialized category like a fish house.  Some the most successful places specialized in malls, theme parks, schools, military bases or small town USA.

 Be The Best

2) Make the best pizza known to man or there about. If you are making a really top notch product people will find you and not only that, people will talk. Word of mouth is the best advertising it has been said. The reason for this is that people will trust the opinion of friends and family over silly unfounded claims of the best pizza in town and such advertised in the local paper.

                                          Be Unique

3) Be unique. Examples of this are everywhere but they may not seem apparent. Like making a Chicago pie where there never was one, having a wood burning brick oven, using insects as a topping or having a pizza drive through like OL Jose’s in Pineville West Virginia where they are using a revolving brick oven.

                                          Be Social

4) Be a social maniac. Take pride in being part of your community. Before there were social media outlets , there were social men and women. These wonderful people actually cared about the people they met and considered customers as friends to share joys and sorrows with. One very moving example of this is when people would come to Goodfella’s Pizza in Staten Island on their way home from work in the days after 911 just to get out of the house and be with people who cared in a friendly and safe environment. There are many examples I can think of; like the guy who coaches the local little league, the girl who hosts local heroes with pizza parties, the place that supports boy scouts, the place that sponsors Special Olympics or the guys that collect donations for slices to feed the homeless. There are so many ways to build good will in a community and give back while earning respect and loyalty that I could write a book about it but you get the idea.

                                          Service

5) Service. Run a tight ship that gives service and shows genuine care for the customer’s experience. I don’t know about you but when I am ignored, the host is not pleasant, the server acts like he is doing me a favor, the table is dirty when I am seated or my unfamiliarity with ordering and the menu is treated with impatience, you have lost me, and more importantly, any future income my patronage may have brought. This may seem like a given but if you are not on top of this and setting a good example for your crew it will never happen. A little thing like a smile or help and directions can go a long way in building a relationship with your customers. One terrible example I won’t forget was having my little daughter with me in a new town when she had to use a bathroom so we walked into a place and we were treated so rudely I swore I would never visit that place. I understand the old “Bathrooms are for paying customers” routine but sometimes being human and having discretion can earn you a great deal of loyalty. In other words, if it isn’t costing you anything to be kind-always be kind. Believe it or not but this also includes salesmen wasting your time. Those salesmen are not only people but potential customers with family and friends that also eat.

While no list will guarantee your success, if you follow these points your odds will greatly be increased and if you earnestly follow point 5 you will contribute to a better world by treating your fellow citizens with courtesy. Happy pizza my friend and best wishes.

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Revoling Brick Oven Buffalo

Revolving Brick Ovens-The Smart Choice for Fast Casual Pizza

Having worked with dozens of Fast Casual Pizza concepts (from well established to start ups) it has become painfully obvious to me that after you create a catchy design and brand image your next major obstacle is to have a fantastic pizza that can be assembled and cooked in a very fast and consistent manor. For speed of production and a consistent bake the revolving brick oven outperforms any old fixed deck oven and makes it fool proof to boot. How is that? The revolving brick oven will out cook an oven with same size cooking surface by at least 2 to 1 in terms of speed. The revolving oven is consistent and does not require constant shifting of the pizza and moving it around the surface for an even bake. The revolving oven maintains consistent cooking surface temperature and the entire surface can utilized unlike a conventional oven which loses surface area because you can’t cook close to the fire. That is exactly why the hot new concepts are “Joining the Revolution” and purchasing revolving brick ovens from the New York Brick Oven Company.

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There is Nothing Better than Having a Top-notch Pizza-Man as a Little Brother

When your brother is a World Champion pizza maker and says ” hey, I made you a pie” you listen. When it is lunch time and it’s one of your favorites, you really listen. I find that anything you have on a daily basis and is always available to you seems to be taken for granted. Once in a while you snap into the moment and realize just how lucky you are. Today was one of those moments. We have pizza everyday. Not just some “pizza” but a truly good pizza made with fresh mozzarella, handmade dough, a fantastic sauce and cooked in a revolving, wood burning brick oven to boot. Pizza people from all over the world, some of them pizza royalty, come by to say hello, shoot the breeze and enjoy talking pizza over a fresh  hot pie. I take it for granted most of the time but when my little brother told me he made a pie today it hit home. I realized how truly lucky I am to have my brother beside me every day, working with me, creating with me and enjoying this mixed bag of tricks called life. I want to take a moment to say “thank you Scot for that great pizza and thanks for being my brother.

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The Most Sought after Brick Oven

When you really need to cook with fire in a stone hearth brick oven and only the best will do-call the New York Brick Oven Company. Decades of experience cooking the finest pizza in brick ovens and owning and operating many pizza restaurants makes them uniquely qualified to answer your questions and help you decide on the best oven for your concept. Not only that but they welcome you to come and cook with them in a  world famous working NY restaurant and try it yourself under real world conditions.

 

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fast casual pizza pizza concepts

Fast Casual Pizza Pizza Concepts

The fast casual pizza revolution has begun. Dozens of emerging pizza chains choose New York Brick Ovens Revolving brick oven as there weapon to win the fast casual war. There amazing revolving brick oven makes pizza making simple. The ovens can produce up to  300 pies per hour cooking pizza at temperatures up to 900 degrees . These are amazing numbers and pizza making made easy! The Inferno series ovens are simple to use and need no special training to operate. The best feature of the ovens is that it can operate on wood and gas with constant floor heat. The incredible oven is being used all over America,  and with some big name brands modifying their concept to use it! This is truly the beginnings of a pizza war. Now quality fast pizza has become a reality thanks to the New York Brick Oven Company. http://nybrickovens.com/

 

 

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neapolitan pizzas

Consistent, Fast, Crisp, Easy-Brick Oven Pizza

Whether you are a pizza champion, TV Star, pizza instructor or just a billionaire looking for a great pie you can’t do it without a great oven. Now if you want to make that pizza fast, consistent and easy in a brick oven oven, your choice goes down to only one-the revolving brick oven from the New York Brick Oven Company. Not only does it bake the perfect pie but they set a record at pizza expo 2014 with 201 pies cooked in 52 minutes. Now that is cooking with fire!

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